For Nivedita Basu, Vice President of Content and Business Alliance at Atrangii TV and OTT platforms, Ganesh Chaturthi holds a special place in her heart. She opens up about the profound significance of this festival in her family and her deep reverence for Lord Ganpati.
“Ganeshji is akin to our primary deity,” Nivedita states, emphasizing the central role Lord Ganesha plays in the lives of countless devotees, especially in Mumbai, where the Siddhivinayak Temple is located. She believes that encountering obstacles (Vigna) is a universal experience, and Lord Ganpati is the divine solace during such times. Welcoming Ganpati into their lives is, for her, the most auspicious and joyous occasion.
Nivedita shares that her family has been celebrating Ganesh Chaturthi with devotion for over two decades. The tradition, observed at her in-laws’ house, is a simple and intimate affair spanning a day and a half. During this time, the family remains with Lord Ganpati, never leaving Him alone, akin to hosting a beloved guest. The celebration is filled with heartfelt rituals, aartis, and offerings of bhog, creating a joyous atmosphere. Nivedita expresses her deep affection for Lord Ganpati, whom she adores.
Bringing Ganpati into their homes is a tradition that Nivedita and her family uphold with dedication. They continue to celebrate Ganesh Chaturthi both at their in-laws’ and parents’ houses. This tradition, which spans 25 years, has been passed down to the younger generation. Nivedita’s daughters share the same enthusiasm for the celebration, making it a cherished family tradition. She emphasizes that their celebration is not extravagant but intimate, with family members actively involved in all aspects, from floral arrangements to preparing food.
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Nivedita also talks about visiting friends during Ganpati celebrations, particularly highlighting her visits to Sharad Malhotra and Vipul’s homes, as well as Ekta’s annual Ganpati celebration. These visits hold a special place in her heart, and she ensures to be a part of them. Even if she cannot physically attend, she sends her best wishes, emphasizing the importance of being virtually present.
Regarding her hopes and prayers for this year, Nivedita shares that, for her, Ganpati and her trips to Banaras have always revolved around wishing for good health and positive thoughts above all else. Her constant prayer, whether before Ganpati or any deity, is for the well-being and positivity of her family, parents, children, husband, and friends. She believes that good health and positive thoughts are the foundation for achieving success, fame, and recognition, and she hopes that Lord Ganpati will remove all obstacles (Vighnas) and bless everyone with positive thoughts.
As Ganesh Chaturthi approaches, Nivedita Basu’s reflections remind us of the profound significance of this festival and the enduring traditions that bring families together in celebration and devotion.
