Song Link-
Music label- United White Flag, ft. Sharad Malhotra & Ranjana Sharma; Singer composer Tushar Jules, Lyricist- Gopi Sidhu, Music- Avvy Sra, Producer – Udit Oberoi, Director- Ramji Gulati, UWF – Jitin Agrawal, Rajesh Talesara
Launch saw the presence of Dharati Gulati, Aziz Zee, Danish Alfaaz, Guru Sharma, Faisal Miya Photuwala, Charu Malik, & many more
Titled by Eni Qismat, the song describes the heartache that the lead character, Sharad Malhotra is going through. It delves deep into the sorrow that follows after a couple breaks up. The tone & the lyrics of the track sounds like it will be the anthem of those who are yet to find a happy ending. A song that evokes the emotion of heartbreak and love at once.
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Ramji Gulati says ” The human condition associated with sadness, misery, depression and loneliness is exquisitely told through the track via its music, lyrics & picturisation. Both Sharad Malhotra & Ranjana Sharma have done a fabulous job. Keeping our fingers crossed”
Sharad Malhotra says “It is hard to please the audience now. There are so many music videos released that the audience has become smart. We have to do the best we can for them to spare 4-5 mins of their lives for us. Eni Qismat is beautiful, not because it is my track, I would have heard it even if It wasn’t mine. It will connect to the audience. I am sure everyone has felt the grief of losing a loved one” further adding “The amount of love my fans & SM army have given me all these years pls shower the same love on this track too.”
Tushar Jules says “Eni Qismat is a song for those with incomplete love story. What hurts most about betrayal is that it always comes from someone you trust or Love. Only those close to you have the power to hurt you deeply”
Ranjana Sharma says “When you have all the great minds and all the legendary talents around you, the work and professionalism come out of you naturally. I am so honoured working with Ramji Gulati, Sharad Malhotra, Udit Oberoi as producer and Tushar Jules as a singer and composer. You will love the chemistry between Sharad and Me . All of my seniors are a hub of talent,but they never let me feel that way . It was Great opportunity to learn , Hoping for the audience to like our chemistry and appreciate our hard work”
Gopi Sidhu says “The song is very close to my heart. It is not only a song but also a story which can be my life which can be your life too, because one-sided love happens to everyone only once. This is the story of a man who is in one-sided love or is in the process of falling in love”
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Avvy Sra says “Eni Qismat is a song of betrayal and heartbreak. Betrayal is a cautionary tale that reminds us to be selective about who we trust, how soon we trust, and how much we reveal. It’s not wise to go around trusting just anyone”
Udit Oberoi says ” As a producer I aim to venture into unexplored realms of music by experimenting with new themes and subjects. Eni Qismat is our honest attempt to give something different to the audience”
Jitin Agrawal says “Very happy to bring our new track Eni Qismat. I would like to thank the entire cast and crew for putting in their heart and soul”
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Rajesh Talesara says ” A romantic heartbreaking song which has been beautifully curated to touch chords with our fans”
