Glance, a leading Smart Lock Screen platform, has joined forces with the talented Bollywood actor Babil Khan for their latest #YehSmartHaiBoss campaign. This campaign aims to promote the adoption of Glance Smart Lock Screen, a platform that boasts over 200 million monthly active users in India.
In a delightful collaboration, Babil Khan and his mother, Sutapa Sikdar, take a humorous approach to address the issue of information overload. Through playful banter, they showcase the Glance Smart Lock Screen as a solution that caters to all generations by providing essential information directly on the lock screen, eliminating the need for constant searches and app downloads.
In a viral video shared on social media platforms, Babil teases his mother about their respective generations’ tech savvy, asserting that the Glance Smart Lock Screen is the smartest choice. His mother, in turn, counters with witty remarks, highlighting the features of the Glance Smart Lock Screen. The video has received an overwhelming response, garnering thousands of views, likes, and comments in just a few hours.
As a prominent figure among the new generation of Bollywood stars, Babil Khan perfectly embodies the essence of the #YehSmartHaiBoss campaign. He portrays a tech-savvy Gen Z individual who appreciates the smart features offered by the Glance Smart Lock Screen. Together with his mother, he expresses enthusiasm for Glance’s personalized content, news updates, gaming, and shopping features, all accessible without unlocking the smartphone.
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Commenting on the campaign, Babil Khan expressed his excitement about collaborating with his mother for the first time, describing it as a memorable experience. He emphasized how Glance’s smart features can bring families together over shared interests and passions.
Sutapa Sikdar shared her sentiments, reflecting on the joy of working with her son professionally. She expressed appreciation for Glance’s convenience and ease of use, despite their playful disagreement about which generation is smarter. Both agreed that Glance helped them stay updated effortlessly.
The #YehSmartHaiBoss campaign showcases the fun and convenience of the Glance Smart Lock Screen, bridging generational gaps and bringing families closer through technology and humor.