Ektaa R. Kapoor, the renowned content producer, and Arunabh Kumar, the founder of The Viral Fever (TVF), are joining forces for the Hindi Motion Picture Universe. Ektaa R. Kapoor, known for her significant contributions to both theatrical and digital entertainment, has produced diverse films like “Once Upon a Time in Mumbai,” “Dream Girl,” “Shootout at Lokhandwala,” and “Veere Di Wedding” through Balaji Motion Pictures. Arunabh Kumar, the ex-CEO of TVF, is making his big-screen debut in collaboration with Ekta R. Kapoor.
The partnership between Ektaa R. Kapoor and Arunabh Kumar aims to bring together the storytelling essence of TVF and the cinematic brilliance of Balaji Motion Pictures. They are working on three projects, two of which have been in development for approximately 18 months.
Ektaa R. Kapoor expressed her excitement about the collaboration, emphasizing the importance of content and the intention to create stories that resonate with a wide audience. Arunabh Kumar, known for TVF’s pioneering role in digital content, looks forward to the collaboration, anticipating a global appeal for their projects.
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The Viral Fever (TVF), founded by Arunabh Kumar in 2012, has spent the last decade creating original Hindi content that caters to diverse audience segments. TVF’s shows, including “Aspirants,” “Kota Factory,” “Panchayat,” “TVF Tripling,” “Gullak,” “Saas Bahu Achaar Pvt. Ltd.,” and “Permanent Roommates,” have received acclaim and won prestigious awards such as Filmfare Awards, Emmy’s, Asian Academy Creative Awards, The Webby Awards, and Canneseries.
The collaboration between Ektaa R. Kapoor and Arunabh Kumar is expected to bring a unique blend of storytelling to the audience, combining the success of Balaji Motion Pictures and TVF’s innovative digital content approach.
