In a significant move to expand its presence in the Indian entertainment market, global advertising leader Hakuhodo announces the launch of Trigger Happy Studios, following its successful acquisition of MATH, India’s leading marketing agency in entertainment. This strategic initiative underscores Hakuhodo’s commitment to leveraging its global strength and expertise to enrich the Indian entertainment domain.
Trigger Happy Studios will serve as a content production hub, focusing on films, digital content, and other mediums. With a firm foothold established in the Indian entertainment industry since January 2023, the launch of Trigger Happy Studios further solidifies Hakuhodo’s dedication to fostering creativity and innovation in India.
The studio aims to collaborate with creative partners across languages and regions in India, producing, marketing, and distributing feature films, digital content, and international co-productions across various platforms and markets. Through this endeavor, Trigger Happy Studios endeavors to usher in a new era of storytelling in India, amalgamating Hakuhodo’s global strengths and entertainment network expertise.
Amit Chandrra, CEO of Trigger Happy Studios, underscores the studio’s commitment to authenticity and creativity in storytelling. He emphasizes the mission to cultivate an environment where storytellers thrive, driven by genuine human experiences and a sincere dedication to creativity.
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Kosuke Kataoka, Managing Director of Hakuhodo India & Director of Trigger Happy Studios, highlights the strategic significance of the studio in delivering engaging content to diverse audiences. He expresses excitement about leveraging Hakuhodo’s strengths to explore new horizons in content creation within Indian cinema.
Jigyasa Sharma, Studio Head of Trigger Happy Studios, articulates the studio’s passion for storytelling and its aspiration to create narratives that resonate deeply with audiences worldwide. She underscores the commitment to pushing the boundaries of storytelling through creativity.
As Trigger Happy Studios embarks on its journey to reshape storytelling for a new generation, it stands as a testament to the power of innovation and creativity in the ever-evolving entertainment landscape.
About Hakuhodo:
Founded in 1895, Hakuhodo is an integrated marketing solutions company headquartered in Tokyo, Japan. With offices in 20 countries and regions and over 10,000 specialists worldwide, Hakuhodo is the world’s 8th largest advertising agency. The company emphasizes the concept of sei-katsu-sha insight, focusing on consumers as individuals with distinct lifestyles. Renowned for its creativity, Hakuhodo combines creativity, integrative capabilities, data, and technology to impact marketing activities and generate innovation for the digitalized era.
