MX Player and DistroTV have joined forces to create India’s largest live TV streaming service. This partnership allows millions of MX Player users in India to access DistroTV’s extensive collection of 24/7 live streaming content from Indian and international channels.
DistroTV is a free, ad-supported streaming TV (FAST) app that offers over 270 channels globally, with 180 channels specifically catering to the Indian market. Their content lineup includes a wide range of genres such as news, sports, movies, music, entertainment, and lifestyle content. They also offer original content and channels in various languages including Hindi, Tamil, Bengali, Marathi, English, Punjabi, and more.
The integration of DistroTV into MX Player’s platform expands the entertainment options available to MX Player users. With this partnership, MX Player aims to provide a diverse and comprehensive bouquet of entertainment to its customers, enhancing their viewing experience.
Navdeep Saini, co-founder and CEO of DistroScale, the parent company of DistroTV, expressed excitement about the collaboration with MX Player, highlighting the opportunity to bring the best of Indian and international FAST content to Indian audiences. The partnership will enable viewers to access content on both mobile devices and connected TVs, providing flexibility and convenience.
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Vikas Khanchandani, CEO of DistroScale, India, SEA, and MENA, emphasized the symbiotic nature of the partnership, as both MX Player and DistroTV are strong advocates of ad-supported video-on-demand (AVOD) content. This collaboration allows content owners to tap into MX Player’s vast digital reach across devices, expanding their audience and maximizing their content’s potential.
The MX Player and DistroTV partnership reflects the growing demand for live streaming and ad-supported content in India, providing users with a wide selection of channels and genres to choose from
