BarbieTM and Baskin Robbins sounds absolutely delightful! The Mermaid Sundae seems like a magical treat that perfectly captures the essence of Barbie’s imagination and empowering spirit. I’m sure fans of both Barbie and Baskin Robbins in India will be thrilled to experience this extraordinary dessert.
Baskin Robbins’ partnership with Barbie The Movie is a fantastic way to celebrate the film’s release and create even more excitement for Barbie fans in India. The sundae’s design, featuring a creamy ice cream scoop with a whimsical mermaid tail and magical sparkles, is bound to make it an unforgettable and Instagram-worthy experience.
It’s great to see how Baskin Robbins has grown in India since its entry in 1993. With over 850 parlors in more than 250 cities, it has become one of the largest QSR chains in India and a significant player in the ice cream industry. The fact that they also export their products to other countries in the SAARC region is impressive.
Barbie, being an iconic figure loved by millions worldwide, seems like a perfect fit for this collaboration. Her image of joy, imagination, and empowering young minds resonates well with the values Baskin Robbins shares as well.
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Overall, the partnership between BarbieTM and Baskin Robbins in India, and the introduction of the Mermaid Sundae, creates a sweet and magical experience for customers, and it’s sure to be a hit among kids and Barbie fans alike
