The veteran producer, who will be bankrolling five major films in Kannada this year, says entertaining content can pull crowds to theatres anywhere in India, irrespective of linguistic differences
Recently, ‘Premalu,’ a Malayalam film made on a moderate budget with lesser-known young actors like Naslen and Mamitha Baiju, became a sensation among Malayalees worldwide. The tremendous reception to the movie also prompted director SS Rajamouli’s son, Karthikeya, to acquire the Telugu dubbing rights and release it in Andhra and Telangana, where it again became a super hit. Meanwhile, another Malayalam movie, ‘Manjummal Boys,’ which was released in Tamil Nadu without dubbing, received a blockbuster opening and eventually became the highest-grossing Malayalam movie in Tamil Nadu. The movie was then dubbed into Telugu, where it also became a super hit.
Not only in South India but also across regions, the wide acceptance of movies irrespective of regional language differences is continuing to grow. The trend initiated by big productions like the Bahubali and KGF franchises and maintained by moderate-budget films like ‘Kantara’ is continuing, as evident through the success of films like ‘Premalu.’
Meanwhile, commending South Indian films for their engaging content that is gaining popularity across India, veteran producer Anand Pandit suggests that the South Indian film industry should no longer be confined to the ‘regional’ category. Mr Pandit, who has produced notable movies in various Indian languages including ‘Swatantrya Veer Savarkar,’ ‘Total Dhamaal,’ ‘Sarkar 3,’ Gujarati movies such as ‘Tron Ekka’ and ‘Fakt Mahilao Maate,’ and ‘Kabzaa’ (Kannada), adds that he plans to collaborate more in the South to create innovative movies that break linguistic and geographical barriers.
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“Moreover, the South Indian film industry possesses immense commercial potential as the viewership for movies made in Telugu, Kannada, Tamil, and Malayalam has grown significantly in the last few years. Filmmakers in the South are also eager to explore more diverse content, leading to potential artistic and technical innovation,” says Mr Pandit.
Anand Pandit Motion Pictures had already launched five Kannada movies earlier this year. The films include ‘P.O.K,’ ‘Dog,’ ‘Kabzaa 2,’ ‘Father,’ and ‘Sri Ramabana Charita.’
“The new films that we have announced are a part of our commitment to create more compelling content in South Indian languages. These films, along with their star-studded cast, will also feature fresh content and technical finesse that can leave a lasting impact on audiences worldwide,” adds Mr Pandit.
In addition to Kannada movies, Mr Pandit will also venture into Punjabi films, another major regional Indian film industry, this year.
