The highlight of 2024 is undoubtedly the tremendous achievement of “Pushpa 2: The Rule,” a film that has not only garnered critical acclaim but has also sparked a series of offscreen controversies that have kept it in the public eye. Alongside these discussions, an unfortunate event during its premiere in Hyderabad added to the film’s narrative, creating a mix of excitement and concern among fans and industry insiders.
While the fervor surrounding these offscreen matters seems to have calmed in recent weeks, the film’s success remains undeniable. Its robust performance at the box office continues to impress, demonstrating that audiences are still flocking to theaters to experience the film, even in its fourth week following the release. This combination of triumph and turmoil has made “Pushpa 2: The Rule” a defining moment in the cinematic landscape of 2024.
During its fourth week, Pushpa 2 has reached an impressive total of Rs 37.25 crore in India, with specific earnings of Rs 8.75 crore on Friday, Rs 12.5 crore on Saturday, and Rs 16 crore on Sunday. In contrast, Baby John has generated Rs 28.97 crore in its five-day run since Christmas, with Rs 12.75 crore earned over the same weekend.
The top Malayalam film, Marco, has achieved Rs 8.2 crore, while the leading Kannada film, Max, has recorded Rs 14.95 crore. Consequently, it would take the combined box office results of all these Christmas weekend releases to surpass the weekend collections of Pushpa 2, which debuted in the first week of December. This situation clearly underscores the significant draw and influence of this Allu Arjun-starrer.
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Pushpa 2 has achieved remarkable box office success, surpassing many previous records to claim the top spot in the domestic market. It has not only become the highest-grossing Indian film of 2024 but has also made history as the first Hindi film to surpass Rs 100 crore in its third week. Remarkably, it is the dubbed version of the original Telugu film that is resonating strongly within the Hindi market.
This success has prompted a period of reflection among key figures in the Hindi film industry, who were unprepared for the overwhelming impact of the Pushpa phenomenon across various markets. On a global scale, Pushpa 2 has comfortably entered the Rs 1700 crore club, accumulating Rs 1719.5 crore by the conclusion of Week 3. It is reasonable to predict that the worldwide earnings are approaching the Rs 1800 crore threshold, which may be surpassed around the New Year.
In light of the lack of major releases anticipated in the near future, the impressive trajectory of Pushpa 2 within the Hindi market is likely to persist for an extended period. There are indications that the underwhelming performance of Baby John may lead stakeholders to facilitate a more extensive release of the Hindi dubbed version of Unni Mukundan’s Marco, which is making significant waves in the South.
Directed by Sukumar and featuring a cast that includes Rashmika Mandanna, Fahadh Faasil, and Sreeleela alongside Allu Arjun, Pushpa 2 is set to enjoy a largely uninterrupted run across most states until the second week of January, when a series of releases are expected in conjunction with the festive celebrations of Pongal and Sankranti.
