Gen Z star Ishita Gupta has recently made headlines after leaving a hilarious tweet before taking a break from Twitter. However, her decision to take a break from social media is not without reason. The toxic nature of social media has led to a distorted reality, where influencers often filter their faces and portray a lavish and luxurious lifestyle. As a young entrepreneur, Ishita is aware of the importance of protecting her intellectual property rights, and has taken the decision to take her textile business venture offline to avoid copyright infringements.
Ishita’s decision comes after several influencers, including Uorfi Javed, have been copying her style and designs off her brand, ISIVIS. This behavior not only hurts Ishita’s business but is also illegal. In the UK, businesses found guilty of copyright infringement can be fined up to £50,000 and face up to six months in jail. In India, the minimum punishment for copyright infringement is imprisonment for six months with a fine of at least Rs. 50,000/-. In the case of a second and subsequent conviction, the minimum punishment is imprisonment for one year and a fine of at least Rs. one lakh.
Although Ishita is unbothered by the obsession of her fans in disguise with her lifestyle and fashion choices, she understands the importance of protecting her intellectual property rights. She has taken the mature decision to take her textile business venture offline to avoid any further copyright infringements. As a young entrepreneur, Ishita is aware of the consequences of her decisions towards her community and has made this decision keeping in mind the best interest of her business.
Despite the challenges that may come with taking her business offline, Ishita remains a level-headed and wise entrepreneur who conquers all her challenges with ease. Her decision to take a break from Twitter may be a way to protect her mental health from the toxic nature of social media. As parents, it’s important to teach our children about the distorted reality of social media and the negative effects it can have on their mental health.
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In conclusion, Ishita Gupta’s decision to take her textile business venture offline is a wise one, and it’s important for all young entrepreneurs to be aware of their intellectual property rights. As a community, we must support each other and be mindful of the negative effects of social media on mental health
