~ 1 million Indians already using Equal; vision to scale up to 100 million Indians ~ Over 50 renowned personalities from entertainment, business, and sports show support for Equal
National, August 16, 2023: On the occasion of Independence Day, GVK’s Keshav Reddy, in collaboration with co-founder Rajeev Ranjan, unveiled Equal, a groundbreaking platform designed to empower Indians with a consent-first and privacy-focused approach to sharing identification documents. Equal is developed in partnership with India Stack, the country’s advanced public digital infrastructure, and DigiLocker. With approximately 1 million users already embracing it during its beta phase, Equal’s ambitious goal is to reach 100 million Indians, catering to various use cases including hotel check-ins, real estate transactions, employee verifications, loan approvals, insurance claims, and more. Equal aims to positively impact diverse groups such as white-collar and blue-collar workers, farmers, borrowers, and consumers, providing them with a convenient way to manage their identification documents.
Equal offers a secure environment for users to store, manage, and share government IDs and other records, such as PAN cards, driver’s licenses, health records, and financial documents. The platform is rooted in the philosophy of addressing the daily challenges faced by millions of Indians in accessing opportunities and services due to scattered and disorganized documents.
Keshav Reddy, the founder of Equal, explained, “Equal’s goal is to allow users to securely and seamlessly share their identities wherever and whenever required, through a unified front, with complete control in their hands. We see it as a revolution in how India perceives and manages personal identification, while being considered a gold-standard in data-privacy security.”
The launch of Equal received strong support from over 50 renowned personalities across business, entertainment, and sports. Esteemed figures including Amitabh Bachchan, Salman Khan, SS Rajamouli, Jr. N.T.R., Kiara Advani, Harsh Jain (Co-founder of Dream Sports), Kunal Bahl (Co-Founder of Titan Capital), Jay Kotak (VP of Kotak811), Sania Mirza, and PV Sindhu expressed their excitement and endorsement of the platform.
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Equal’s waitlist is now live on its website www.equal.in, inviting users to be among the first to experience the platform’s features.
Background Information
About Keshav Reddy
Keshav Reddy, the founder of Equal, comes from a lineage of successful entrepreneurs and business pioneers. His purpose in establishing Equal is to empower 100 million Indians by addressing identity-related challenges, thus enhancing their access to opportunities. Keshav is also a board member of Reddy Ventures, a family office that has invested in over 30 high-growth technology companies, including five that achieved Unicorn status.
About Rajeev Ranjan
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Rajeev Ranjan, co-founder of Equal, previously served as Director of Engineering at Swiggy and spent nearly a decade at Amazon in various capacities. He played a crucial role in privacy and end-to-end security of customer data while managing the team behind Amazon Pay and Amazon Gift Card. Rajeev holds a Bachelor of Engineering in Computer Science from BIT Mesra.
Equal’s Security Measures
Equal ensures data security through advanced measures. All personal identifiable information and data are stored in a secure data vault, and tokenization enhances security. Military-grade encryption safeguards data from unauthorized access, and 256-bit secure socket layer (SSL) encryption secures information during transmission. Tokenization ensures data remains unusable even if unauthorized access occurs. Equal complies with security-related mandates such as ISO27001 and SOC II, and its security measures undergo rigorous independent testing.
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Equal’s launch heralds a new era in digital identification and privacy in India, as individuals embrace a secure and efficient method of sharing identification documents, empowered by a platform designed for the modern digital age
