IMDB, the world’s most popular movie and TV show database, recently released its Top 50 Most Popular Podcast Series list, and it is interesting to note that only one Indian title has made it to the list. The Hindi audio series “Insta Millionaire” has been ranked at #27 on the list, with a rating of 6.8 and a total of 1678 reviews, making it the second-most reviewed series on the list.
“Insta Millionaire,” a captivating story of a young man named Lucky, who rises from rags to riches in a game of luck, has become a craze with over 300 million plays and clocking over 3.5 billion listening minutes across English, Hindi, Telugu, and Tamil. It has grossed a revenue of over Rs. 30 crores, an unprecedented success for a single title in audio entertainment.
The Hindi-version of Insta Millionaire was penned by Swapnil Jain, an actor-writer-director who expressed his elation at witnessing the massive success of the audio series. “As a writer, it’s an absolute honor to see Insta Millionaire being recognized as the only Indian audio series in IMDB’s Top 50 list. It’s humbling to see Insta Millionaire being listed alongside some of the global hits, and it serves as a testament to the growing popularity of audio series as a medium of entertainment, globally.”
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It is worth noting that the English version of Insta Millionaire, adapted for the US and other international markets, has also made it to the list and ranked at #19 with a 7.7 rating. This dual success underscores the universal appeal of the series.
IMDB’s Top 50 Podcast Series List includes popular audio series like The Sandman, Harley Quinn & The Joker: Sound Mind, Batman: The Audio Adventures, Case 63, and many more. Making it to this highly coveted recognition list is a significant achievement, with only the most exceptional and critically acclaimed audio series and serialized podcasts making it to the list.
The success of Insta Millionaire is not just limited to India, as it has a global reach, thanks to its multilingual adaptations. It’s worth noting that the podcast industry has seen exponential growth in the past few years, and this success can be attributed to the fact that people now have more time to consume audio content on-the-go, be it while commuting, working out, or just relaxing at home.
Moreover, podcasts have become a powerful tool for content creators to reach a wider audience and engage with them on a more personal level. The rise of podcasts has also created new opportunities for brands to reach their target audience through branded content and sponsorships.
The success of Insta Millionaire is a testament to the growing popularity of audio series as a medium of entertainment, globally. The fact that it is the only Indian title on IMDB’s Top 50 Podcast Series List speaks volumes about the quality of content being produced in India. It is high time that more such Indian titles find their way to this prestigious list and gain global recognition. The podcast industry in India is still in its nascent stage, and the success of Insta Millionaire should inspire more creators to venture into this exciting space.
