In a historic moment for Indian television and the entertainment industry, Rupali Ganguly, acclaimed for her role as Anupama in the popular TV show “Anupama,” achieved a significant milestone by being featured on a tweet by the Honorable Prime Minister of India, Shri Narendra Modi.
On November 6, 2023, Prime Minister Modi took to X, formerly known as Twitter, to share a video featuring Anupama and her on-screen family. The video not only showcased the actress’s talent but also highlighted various government initiatives, focusing particularly on the “Vocal For Local” campaign. This campaign encourages Indians to support local consumption and domestic industries.
In the video, Anupama, played by Rupali Ganguly, takes the spotlight in promoting local entrepreneurs online. She posts photographs of their products to extend her support to the #VocalForLocal cause.
The video outlined specific actions citizens can take to contribute to the movement, such as buying local products, making UPI payments, capturing a selfie with the purchased item and the seller or artisan using a domestically manufactured smartphone, and uploading the selfie to the NAMO app.
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The decision to use the character of Anupama for this initiative was strategic and well-received, given the immense popularity and relatability of the character. “Anupama” remains one of the most-watched and beloved television shows, and Rupali Ganguly’s portrayal has garnered widespread acclaim.
Expressing her thoughts on this achievement, Rupali Ganguly said, ”Being featured on Prime Minister Modi’s tweet is a moment of immense pride and responsibility. Anupama’s journey aligns with the ‘Vocal For Local’ initiative, and I’m honored to support the cause and encourage everyone to embrace local products for a stronger, self-reliant India.”
