This World AIDS Day, ace fashion designer Anjali Phougat says that the taboo associated with AIDS needs to be eradicated and awareness about the disease needs to be spread. “I definitely feel that celebrities and influential personalities with good engagement on social media, supporting such campaigns make a huge difference in the community. It breaks the taboo and stigma for people to openly talk about such issues. Celebrities can support the campaign through so many mediums. Social media is great tool where they have massive following reach. They could go to events, come through their YouTube channels. They can do live sessions on Instagram and Facebook to spread the awareness. Anytime they get the chance to contribute they should doit,” she says.
She adds, “It is such a major issue in the society and some people feel that it’s a taboo to talk about issues like Aids. I feel they should use any possible channel to spread awareness and support. Also create fundraisers through their channels.”