India, like many other countries, has a significant population of stray animals. These animals often suffer from hunger, diseases, and neglect, which can significantly impact their quality of life. To address this issue, Drools, one of India’s leading pet food brands, has partnered with actress Seema Sajdeh for an animal welfare initiative aimed at feeding Mumbai’s stray dogs.
The initiative involved donating three months’ worth of food and supplies to World For All Animal Care Canine Center in Andheri (East), Mumbai. The center provides care and shelter to stray dogs in the city, and the donation is expected to help improve the health and wellbeing of these animals.
Drools is committed to animal welfare and has over 30 years of expertise in animal nutrition. The brand’s philosophy is to foster animal care and welfare in every initiative it undertakes. It often associates with celebrities who share the same philosophy and have a positive influence on the masses in raising awareness about quality pet nutrition.
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Seema Sajdeh, the actress who collaborated with Drools for this initiative, said, “I am glad to partner with Drools, who are taking up numerous initiatives towards animal welfare. We share the same philosophy of making this world a better, happier, and healthier place for these voiceless beings. They deserve to be loved, cared and nurtured like our pets, and we need more of such purpose-driven initiatives for them. It was truly a pleasure to be a part of this drive and do my bit.”
Apart from feeding strays, Drools also provides various local NGOs and animal shelters with pet food as a way to lend their support. The brand’s noteworthy donation drive started back in 2019, and it seeks to further extend and strengthen its efforts towards similar endeavors in the future.
Drools is committed to providing the right foundation to pets through nutrition and diet and ensuring their longevity of life. The brand’s philosophy is that pets should be fed as one would feed their family, with healthy nutritious meals with clean ingredients. Its goal is to impact the world positively and create a happier place for dogs and cats to thrive healthily.
Established in 2010 by Fahim Sultan, Drools is India’s only MNC pet food company and is the flagship brand of DROOLS PET FOOD PRIVATE LIMITED. The company focuses on nutrition, health, and welfare of pets and aims to bridge the gap and ensure that all pets receive the right kind of clean ingredients with wholesome balanced nutrition.
The production of pet food for dogs and cats began in 2010, and Drools today is one of the fastest-growing pet food brands in South Asia with large product ranges developed with international quality standards. The company has seen exponential growth in the last decade, with export-led growth as the dominant paradigm.
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The first consignment of Drools Daily Nutrition Dry Dog Food and Dry Cat Food was exported to Sri Lanka in 2012, and then to Kathmandu, Nepal, within the same year. At present, Drools exports to 22+ countries and select countries in the African continents. What started as a bare minimum product line has now expanded to Premium Dog Food, Economy Brand Packs, Treats, Supplements, in addition to Dry Dog and Cat Food.
the partnership between Drools and Seema Sajdeh to feed Mumbai’s strays is a commendable initiative that highlights the brand’s commitment to animal welfare. By providing nutritious pet food to strays, Drools aims to help them live happier and healthier lives. The brand’s dedication to giving back to society and undertaking various animal welfare initiatives is praiseworthy, and it sets an example for other brands to follow.
