Malini Agarwal, the trailblazing force behind India’s influencer movement, is set to release her highly anticipated second book, “Under the Influence: How to Survive and Thrive Online,” on March 22, 2024. Following the tremendous success of her best-selling debut memoir, “To the Moon: How I Blogged My Way to Bollywood,” Malini delves deeper into the intricacies of navigating the digital landscape in her latest offering.
In “Under the Influence,” Malini draws from her extensive experience as the founder of the popular lifestyle blog MissMalini, offering invaluable insights into the complexities of online interactions. From tackling trolls and combatting cancel culture to promoting positivity and mindfulness, Malini provides practical tools and strategies for readers to navigate the ever-evolving world of social media.
Renowned personalities from the digital realm have lauded Malini’s work, recognizing her as a pioneer in the industry. Kusha Kapila praises Malini as “the one who knew ‘influence’ before influencers were a thing,” while Ranveer Allahbadia (Beer Biceps) acknowledges her as “India’s first ever blogger who went mainstream.” Pooja Dhingra commends Malini’s relevance and resilience, emphasizing her constant pursuit of learning and growth.
Reflecting on her journey, Malini shares, “My decades-long love affair with social media has been a heady mix of dopamine and anxiety. This book unpacks the unexpected and extraordinary journey of losing myself online – and how I eventually found my way again.” With her signature blend of insight and empathy, Malini aims to empower readers to harness the power of social media for positive change.
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Trisha Bora, Senior Commissioning Editor at HarperCollins India, expresses her excitement about publishing Malini’s latest book, highlighting its importance in addressing internet etiquette and combatting online negativity. “Under the Influence” promises to be an essential guide for anyone navigating the complexities of social media in today’s digital age.
“Under the Influence: How to Survive and Thrive Online” is poised to become a bestseller, offering readers a transformative roadmap to navigate the digital landscape with resilience and grace
