Indian actress Genelia Deshmukh has been announced as the brand ambassador for IVAS, the home interiors brand of Infra.Market. With her charm and relatability, Genelia is expected to bring a youthful appeal to the brand and connect with the younger generation. IVAS aims to revolutionize home interiors by offering innovative solutions that combine functionality and aesthetics.
Aaditya Sharda, Co-Founder of Infra.Market, expressed excitement about the collaboration with Genelia Deshmukh, stating that her remarkable achievements and vibrant personality make her a perfect fit for the brand. They hope to establish a stronger bond with the target audience and enhance the brand presence of IVAS.
Genelia Deshmukh, in turn, expressed her enthusiasm for the endorsement and shared her resonance with the futuristic approach of IVAS in revolutionizing home interiors through technology and customized nuances. She looks forward to being part of the Infra.Market family and contributing to their vision of bringing dream homes to life.
IVAS, powered by Infra.Market, focuses on home renovation and offers a range of premier offerings in fans, lights, tiles, sanitaryware, bath fittings, designer hardware, modular kitchens, and wardrobes. It aims to enhance homes and make the journey of home transformation convenient and delightful for consumers.
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Infra.Market is a leading tech-enabled construction solutions company in India and is valued at $2.5 billion. It works on solving complex issues in the construction and infrastructure sector by leveraging technology to create a community of manufacturers, dealers, and architects across India, bringing transparency and efficiency to the industry
