Listen to it HERE
https://open.spotify.com/track/6gkf7KZtpXHSRDuAyIkEMA?si=mgZuZovDSKOnvAnHNb8CUA&nd=1
Following the success of his recent indie hits, “Baaton Baaton Main” and “Awaara Ho”, Shashwat Sachdev has teamed up with the one of the most celebrated Indie musicians of our times, Prateek Kuhad, to create a romantic track titled “Kaisi Jaadugari”—making this the final track of his album, “SHA” with IndieA Records.
“Kaisi Jaadugari” is an ode to the magic of finding the love of your life. Shashwat has composed, wrote, and produced this beautiful love song. Coupled with the mesmerizing voice of Prateek Kuhad and masterful guitar work in the song, this one makes for a soothing listen for audiences.
Both Shashwat Sachdev and Prateek Kuhad are big believers of sensitive lyrics that conjure up beautiful imagery, and of unconventional arrangement of music. There is ample proof of this in “Kaisi Jaadugari”, making for a perfect collaboration.
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Sharing his thoughts on the collaboration, Shashwat Sachdev shared, “ Imagery is a very important part of my poetry and music. The song is a personal song that I wrote and composed a long time ago. Prateek Kuhad is a name that everyone knows but as a composer I realise every time I work with him that he is one of the best and most proficient musicians in the world. His singing is effortless and his accompanying guitaring skills are comparable to the greats. This is a single time performance capture in that that it is with him singing, performing and finger picking his guitar in the studio in a single take. That’s exactly what you hear. For me it’s an interpretation of a string quartet playing romance and Prateek singing parts of a violin.”
Talking on the release of “Kaise Jaadugari”, Prateek Kuhad shared, “Shashwat and me go way back, we actually have known each other since Jaipur! We worked on this song almost a decade ago in his studio in Mumbai when we were both kind of starting our journey in music and it’s crazy that it’s finally out. He’s a really talented artist and Kaisi Jadugari is such a sweet song.”
About IndieA records
Universal Music India launched IndieA Records, a new platform for country’s independent music artists to showcase their talent to a wider discerning audience. An artist-first platform, IndieA Records is dedicated to actively discovering a wide range of music from independent artists across all genres and languages and bringing their work to a wider, more discerning audience through strategic partnerships & distinctive marketing. The label’s inception came with a rise in the independent music scene in India, which has seen a surging shift in music consumption habits and listener preferences in recent years. IndieA Records is in the process of banking an enviable repertoire of fresh indie music from both established and emerging artists. The songs will be promoted differently through intimate on-ground events and live gigs, strategically targeted to relevant audiences who have an affinity for such varied indie music.
